Technology is accelerating, behaviors are changing, and thankfully there are people like Brian Solis around who can help make sense of it all. We talk to Brian about customer X-perience as well as dissecting the latest news, which includes debunking a well-worn stat about mobile apps.
Stewart and Travis discuss new research that shows an ever-decreasing attention span, and Stewart suggests that nothing short of perfection will do for today's app-loving consumers - shipping an 'almost done' product early for feedback just isn't going to work anymore. They then we talk with the force of nature that is Peter Shankman about the power of ADHD, his latest projects, and what you can learn from his approach to engagement.
As Pokemon GO sweeps the nation and makes the news, Stewart and Travis discuss that particular phenomenon and what it means for the future of mobile mixed reality. We then talk about the world of mobile marketing with Scott Brinker, the man behind the original 'gotta catch 'em all' - the huge marketing technology landscape infographic.
This week, Stewart and Travis become artificially intelligent after speaking with Andrew Grill of IBM about employee advocacy, full disclosure, and influencer marketing in a mobile-first world.
In the news, it is (almost) all about chat bots now that we've discovered Facebook Messenger alone has 11,000 of these little assistants waiting to meet your every need. Well, as long as your every need is hearing a bunch of A.I.-generated dad jokes.