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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
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Now displaying: November, 2016
Nov 29, 2016

This week, Travis and Stewart interview Jessy Hanley, who knows a thing or two (well, more like a few thousand things) about apps, games, and how to unlock the secrets of success.

They also discuss the latest Instagram features, which look to further copy Snapchat and take on the likes of Periscope and Facebook Live. Will Instagram win, or are we headed toward a live streaming future that no one company will dominate? The dynamic duo put their futurist brains to the test as they try to work out what will happen next.

Nov 22, 2016

This week, Travis and Stewart talk with Seth Besmertnik about content marketing, SEO, mobile engagement, how to make sure the output you create is actually seen, and what to do to ensure your potential customers actually care about you. And in this week's news we discuss the latest and greatest in VR, plus we talk about what's going on with Snap Inc.'s Spectacles, a wearable that interacts with Snapchat to provide a less geeky, more socially acceptable Google Glass-like experience.

Want a pair? Turns out there isn't an easy way to get hold of them right now, but that's part of the fun, right?

Nov 15, 2016

This week, Travis and Stewart have been in Lisbon for Web Summit, where 53,056 people ate over 97,000 custard pastries, and the world's best minds came together to drop knowledge bombs across 17 stages.

We reveal who we interviewed for our special VB Engage: Web Summit episodes and discuss the highlights of the conference before talking with the brilliant Veronica Belmont on how big brands are embracing chatbots, why discovery is a big issue, and what her favorite chatbot examples are -- one of which is like having a therapist in your pocket.

Nov 8, 2016

This week, Travis and Stewart discuss Hillary Clinton's biggest e-mail mistakes. No, not those e-mails, but the thousands she sends to her supporters every day. Being fair-minded, we also talk about Donald Trump's messages to voters. Thanks to new research on both candidates' outreach practices, we highlight three marketing lessons for your business.

We also interview Alexis Fogel of Dashlane, who explains how the security app managed to grow so quickly, and why being transparent helps with trust, engagement, and community management.

Nov 1, 2016

This week, Travis and Stewart interview Matt Asay of Adobe who -- during Halloween week -- tells us a few horror stories about how some mobile app and game developers have complicated their marketing stacks beyond belief and how hard it is for web-focused businesses to make the move to mobile.

We also discuss Twitter's latest news, including its earnings, user growth, and what this means for social advertising. Finally, we find out (thanks to Adobe's annual online sales predictions report, which is always spookily accurate) exactly what this holiday season holds for retail marketers. 

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