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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
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Now displaying: October, 2016
Oct 25, 2016
This week, Travis and Stewart talk with Ray Beharry, who is not only the CEO of Pollfish -- a mobile survey solution -- but an adjunct instructor at NYU. In other words, he's a very smart man, and he delivers takeaway after takeaway to help you win in today's mobile-driven market (although we're not sure about his penchant for intelligent white goods).
 
And in the news, we discuss some seriously clever retail solutions that marry machine learning, mobile, and online sales together with interactive mirrors. There's also talk of messaging app LINE's apparent flatlining, and we reveal how Pokémon GO has managed to reach the $600 million mark faster than any mobile game in history.

 

Oct 18, 2016

This week, Travis and Stewart discuss apps. A lot. There's a new solution on the block this week that could spell the end of "shovelware" on your smartphone and help you when you run out of memory or your battery is draining too fast. Plus, we reveal the details of a new study that explains exactly how to win over your app-wielding competition this holiday season. We then talk to Mark Ghermezian, CEO and co-founder at Appboy, about the rise of personalized app marketing, how to avoid being creepy, and why he gave away a truck-load of free, customized sneakers. 

Oct 11, 2016
This week, Travis and Stewart talk about Google's Pixel and Daydream VR, Facebook's big Oculus VR event, and what the future of virtual reality marketing and advertising might look like as these devices enter the mainstream. We talk about our dreams and nightmares for VR ads, including some highly unsavory futures.
 
We then chat with David Steinberg of Zeta Interactive about cross-device measurement, multi-channel campaigns, and using audience data in the most effective ways possible, without making consumers feel like we're getting creepy.
Oct 4, 2016

This week, Travis and Stewart get to talk with Marshall Kirkpatrick, cofounder of Little Bird, about influencer marketing. In fact, the three of us are so excited to be talking with each other that we almost explode -- not literally, of course. We also talk about Marshall's Magic Search Engine, which is an amazing resource everyone can use.

And in the news this week, we talk about the headlines coming out of AdWeek New York, including Facebook's inability to count and why content quality trumps views.

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