VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat


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Now displaying: 2017
Dec 18, 2017

This week, Travis and Stewart discuss the latest in VR experiences including a VR vacation simulator -- or VRacation simulator, if you like Travis' made-up words. They also discuss VR's marketing problem, and European standards for watching ads in VR. Yep, it's a VR-fest this week.

And speaking of emerging technologies, the duo then interview Nirmal Mehta, who schools them in everything new and exciting just in time for us to take a short holiday break and head into the exciting technologies that lay ahead in 2018.

Dec 15, 2017

This week, Travis and Stewart interview Mike Wikan on the future of emerging technologies and what they're going to mean for both our daily lives and how organizations, businesses, and governments will be affected.

In the news, we talk about A.I. that learns from all other A.I.s, Sophia the robot citizen, a new Messenger bot of note, and the world's most secure smartphone -- apparently the only one ready to hold cryptocurrency without fear of being hacked.

Nov 29, 2017

This week, Travis and Stewart discuss the latest in A.I.-powered apps and show that you don't have to be a massive organization to use artificial intelligence across your product or service. They also work their way through a list of 100 cryptocurrencies and explain what these blockchain-powered tokens mean for the future of payments.

Then, we interview the amazing Peggy Anne Salz, who knows more about mobile marketing and the future of smartphones than almost anyone. The future looks bright, and not just because we turned up the screen brightness to cornea-burning levels.

Nov 22, 2017

This week, Travis and Stewart interview the awesome Steve Rayson of Buzzsumo, which has analyzed over 100 million headlines to learn what works, what doesn't, and what converts.

In the news, we discuss a new solution for creating Alexa skills, the questions businesses must answer before creating a bot, and give a shout out to those of our friends that made this year's "30 under 30" list.

Nov 8, 2017

This week, Travis and Stewart talk about A.I. and the Internet of Things (still the worst tech term in existence), A.I. and customer service, and two opposing Facebook stories that are united by one common thread - how the social media levitation makes its money.

We then interview Robert Rose, a content marketing genius who gives us the lowdown on what works, what doesn't, and how you can win.

Nov 1, 2017

This week, Travis and Stewart interview the incredible Erich Joachimsthaler, celebrated branding expert and author. This is one of the most impactful interviews of the year - Erich gives takeaway after takeaway.

In the news, we discuss A.I.'s role in bringing TV advertising up to date and how computer vision is changing the world: not just in marketing through solutions like Google Lens, but in applications that will save lives. We also talk about Amazon's new delivery option that lets delivery drivers into your house and The Onion's fun/macabre take on it. Well, it is Halloween, after all.

Oct 25, 2017

This week, Travis and Stewart interview the amazing Shaul Olmert, who has grown Playbuzz from scratch to an audience of over 80 million. He tells us what it takes to not only make that possible, but maintain the community he helped build.

In the news, we talk about Samsung's developer conference and the new products that were announced at the event, plus a new study that shows marketers are getting it wrong when it comes to holiday season campaigns.

Oct 18, 2017

This week, Travis and Stewart discuss the perils of unlocking phones with your face. Let's just say that Stewart isn't a fan. They then talk about Snapchat's newfound usefulness, location-based marketing, and a big raise for a geographical data company.

They then interview Amit Walia about A.I., where it is making a real difference now, and what is going to happen next. Don't miss one of the smartest interviews of the year.

Oct 9, 2017

In this week's news, Travis and Stewart talk about A.I. domination at the Martech conference in Boston, where -- seemingly -- it was the topic on the lips of marketers, speakers, and vendors everywhere. We also highlight an A.I.-powered advertising technology that is making waves: More than $250 million in waves, in fact. Finally, we bring everyone back down to earth with the less-than-stellar findings held within the pages of Brian Solis' latest State of Digital Transformation study.

Then, we interview Valentin Preobrazhenskiy of LAToken, who gives us a complete rundown of how to build a blockchain business, what it takes to gain and maintain a community of 11,000 people, and why ICOs are more about marketing than finance.

Sep 27, 2017

In this week's episode, Travis and Stewart talk about virtual reality advertising, Intercom's new lead-generation solution, and Amazon's smart goggles, which sound like they might be a terrible idea. Or they might be good. Stewart thinks, either way, that they'll be cheap because Amazon doesn't do premium products.

In our guest interview, Sean Ellis - the man that invented the term "growth hacking" - gives us all his secrets. Well, not all of them, but a really good amount of them. This is one interview you won't want to miss if you're interested in landing more customers and building big communities.

Sep 20, 2017

In the news this week, Travis and Stewart reveal a new round of funding for an A.I. customer service solution, why retail needs VR to survive, and how blockchain technology is coming to marketing.

They then interview as fraud expert James Peng of Match, the company that runs some of the most recognizable dating apps in the world. This is one episode you'll want to go home in the same taxi with at the end of the night.

Sep 13, 2017

This week, Travis and Stewart interview Jason Miller of LinkedIn, who not only drops a succession of marketing knowledge bombs in our collective laps but who also blows our minds with stories of his amazing live music photography.

In the news, we tackle ad viewability, a new customer research solution, and another marketing-focused A.I. startup - this one claiming to automatically recognise and label video content.

Sep 6, 2017

In this week's episode, Travis and Stewart interview Stan Bokov, who managed to promote his "social network of fintech" to millions of users for free. He explains how this was possible, and what lessons were learned along the way.

In the news, Alexa and Cortana are getting married. The dynamic duo muse on what that means for marketers and conversational UI in general. And we cap off this week's episode with some new research into push notifications and how they are still generating incredible results. How incredible? Almost 10X. Now how do you like them apples?

Aug 30, 2017

This week, Travis and Stewart discuss the bizarre, weird, wonderful world of KFC's VR "chicken mastery program" and Google's attempts to catch up with Amazon in conversational UI (bolstered by a partnership with Walmart).

And in an interview recorded at Unbounce's excellent CTAConf event in Vancouver, they interview the brilliant, yet very sweary, Wil Reynolds, one of the leading digital marketing strategy experts. As well as dropping a few F-bombs, Wil reveals the secrets of how to win in today's marketing environments.

Aug 23, 2017

In this week's episode - recorded at the excellent Unbounce CTAConf in Vancouver - Travis and Stewart interview Scott Stratten, the man behind "unmarketing." Scott reveals some of his greatest engagement tips and tells us how A.I. will affect the marketer's life.

Speaking of A.I., in the news this week, we debate whether artificial intelligence is no longer an option for retail as proposed in an article by Japjit Julsi of eBay. We also take a look at the Gartner Hype Cycle for emerging technologies and some cool VR startups that are changing how we buy things online. Oh, and Travis makes up more words that don't exist in any language.

Aug 15, 2017

In this week's episode, Travis and Stewart interview the Queen of Facebook, Mari Smith - recorded at Unbounce's CTAConf. Mari divulges what really works -- and what doesn't -- when it comes to using Facebook for your business.

In the news, we discuss two big funding rounds for two very different data analytics tools, and we dig into what Walmart is doing with A.I. and CCTV cameras. Spoiler alert: The people of Walmart aren't going to be happy about it, and neither are we.

Aug 10, 2017

In this week's episode, Travis and Stewart discuss a new report that suggests marketers are worried about automation taking their jobs. They segue seamlessly into a conversation about the have-nots, the haves, and the new breed of super-haves (thanks to A.I., of course), but they end on a brighter A.I.-based note.

They then interview Rand Fishkin - one of the world's leading SEO authorities - on the future of the industry and what is going to happen next. 

Aug 1, 2017

This week, Travis and Stewart discuss the implications of the largest A.I. funding round in history, let alone one of the biggest Canada has ever seen. They also dig into eBay's foray into computer vision, how image search will be bigger than conversational UI, and what is going on in the world of rewarded video ads.

We then launch our CTAConf series of interviews with the amazing and outgoing Oli Gardner of Unbounce, in a session that was recorded live on stage in front of 1,000+ people in Vancouver. Get ready to have your mind blown.

Jul 25, 2017

This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds.

In the news, we find out how TUNE is helping to end mobile ad fraud, discuss the latest in the Snapchat roller coaster (spoiler: it may have turned a corner), and discuss the good/evil impact of A.I.

Jul 18, 2017

In this week's episode, Travis and Stewart discover just how much the field of machine leaning, A.I., and cognitive computing has grown over the last few years. And naturally, there's a new A.I.-powered marketing technology to reveal this week too, as well as a conversation about LinkedIn and its video strategy.

We then talk to the amazing Gary Nix about all things social, branding, and being authentic - something every company needs to focus on if they're going to succeed.

Jul 11, 2017

This week, Travis and Stewart talk about the future of A.I., and Stewart has a big issue with a study of over 1,600 experts, wondering how they could collectively be so wrong.

We then interview the awesome Ben Parr, who continues the conversation on A.I., bots, and where this is all headed.

Jul 4, 2017

This week, Travis and Stewart discuss Google's latest lab project - VR ads. Apparently, we can't escape ads in even our virtual realities. We also talk about some smart A.I.-powered video solutions, and analytics for smart speakers. Rishi Dave is our guest, which gives us a chance to be schooled by one of the leading CMOs on everything martech-related, including the future of A.I.

Jun 27, 2017

This week, Travis and Stewart interview Damien Mahoney, who tells us everything we need to know about user-generated content, machine learning, A.I., and what the future holds for consumer engagement.

In the news, we discuss the marketing implications of Amazon's intention to buy Whole Foods, and a new study that offers hope for competing e-commerce vendors.

Jun 20, 2017

This week, Travis and Stewart talk about artificial intelligence. A lot. In fact, it appears marketing is being taken over by A.I., machine learning, and cognitive computing this week, as every piece of important news includes an A.I. element.

After the news, we get to interview the one and only David Berkowitz about the future of social media. And yes, you can expect A.I. to feature heavily in that, too.

Jun 13, 2017

This week, Travis and Stewart interview TJ Leonard on why video content is so engaging, and what marketers can do to leverage the opportunity.

In the news segment, they discuss what Apple's WWDC event means for marketers, why the Homepod might not be the most attractive smart speaker option, and what it will mean if we block all ads, all the time, across all devices. Spoiler alert: This is not a future anybody should want.

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