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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
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Now displaying: April, 2017
Apr 25, 2017

In this week's episode, Stewart and Travis discuss (almost) everything announced at Facebook's F8 Developer Conference, including its new chatbot discovery tools, A.I., augmented reality, and 360-degree video hardware - everything a budding marketer needs to create engaging content (and everything Facebook needs to increase advertising revenue).

We also interview Jon Miller of Engagio, who also co-founded Marketo. Jon has a few things to say about sales spam and how to create real, human connections at scale.

Apr 18, 2017

In this week's episode, Stewart and Travis interview the amazing Everette Taylor, a serial entrepreneur who went from being homeless to co-founding GrowthHackers, creating GrowthPup, and his current position as CMO at Skurt. He reveals the secrets of his success throughout this fascinating, eye-opening conversation (which includes a home truth about growth hacking).

In the news, we discuss app marketing, a new report on app store optimization, an A.I. tool that automated the process of buying ads for apps, and a study that explains just how important native advertising has become. Hint: With 600% growth in spend over the last three years, pretty darn important.

Apr 11, 2017

In this week's episode, Stewart and Travis reveal details of three - yes three - brand-new A.I. or machine learning-powered marketing technologies. In customer service, social media, and the fascinating field of narrative analysis, these cognitive computing technologies are taking over, and we try to work out what that means for the future.

We also interview John Rampton, entrepreneur, and author, on a range of marketing-focused topics, in which he states that we're now in a "pay-to-play world." What does that mean, and where do we go next? John helps us understand what the future holds.

Apr 4, 2017

In this week's episode, Travis and Stewart interview Spencer Liu about the importance of community, how to build one in a smartphone-driven world, and what how mobile games can benefit from bringing fans together.

In the news, we discover machine learning techniques that can identify who you are from just your social media status updates, find out why a shopping bot won a major award at SXSW, and get an update on where we are with 360-degree live-streaming video. Hint: Wide-scale adoption is just around the corner.

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