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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
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Now displaying: August, 2017
Aug 30, 2017

This week, Travis and Stewart discuss the bizarre, weird, wonderful world of KFC's VR "chicken mastery program" and Google's attempts to catch up with Amazon in conversational UI (bolstered by a partnership with Walmart).

And in an interview recorded at Unbounce's excellent CTAConf event in Vancouver, they interview the brilliant, yet very sweary, Wil Reynolds, one of the leading digital marketing strategy experts. As well as dropping a few F-bombs, Wil reveals the secrets of how to win in today's marketing environments.

Aug 23, 2017

In this week's episode - recorded at the excellent Unbounce CTAConf in Vancouver - Travis and Stewart interview Scott Stratten, the man behind "unmarketing." Scott reveals some of his greatest engagement tips and tells us how A.I. will affect the marketer's life.

Speaking of A.I., in the news this week, we debate whether artificial intelligence is no longer an option for retail as proposed in an article by Japjit Julsi of eBay. We also take a look at the Gartner Hype Cycle for emerging technologies and some cool VR startups that are changing how we buy things online. Oh, and Travis makes up more words that don't exist in any language.

Aug 15, 2017

In this week's episode, Travis and Stewart interview the Queen of Facebook, Mari Smith - recorded at Unbounce's CTAConf. Mari divulges what really works -- and what doesn't -- when it comes to using Facebook for your business.

In the news, we discuss two big funding rounds for two very different data analytics tools, and we dig into what Walmart is doing with A.I. and CCTV cameras. Spoiler alert: The people of Walmart aren't going to be happy about it, and neither are we.

Aug 10, 2017

In this week's episode, Travis and Stewart discuss a new report that suggests marketers are worried about automation taking their jobs. They segue seamlessly into a conversation about the have-nots, the haves, and the new breed of super-haves (thanks to A.I., of course), but they end on a brighter A.I.-based note.

They then interview Rand Fishkin - one of the world's leading SEO authorities - on the future of the industry and what is going to happen next. 

Aug 1, 2017

This week, Travis and Stewart discuss the implications of the largest A.I. funding round in history, let alone one of the biggest Canada has ever seen. They also dig into eBay's foray into computer vision, how image search will be bigger than conversational UI, and what is going on in the world of rewarded video ads.

We then launch our CTAConf series of interviews with the amazing and outgoing Oli Gardner of Unbounce, in a session that was recorded live on stage in front of 1,000+ people in Vancouver. Get ready to have your mind blown.

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