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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
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May 30, 2017

This week, Travis and Stewart discuss the latest A.I. startups, including Replika - a spin-off of the Luka bot that creates a "digital ghost" of your friends. We also talk about Demandbase's new (massive) round of funding and Twitter's new ad units that put a bot in your DMs.

We then interview Travis Freeman of Upload, who tells us all about the future of VR, AR, and every other kind of reality you can think of. In fact, we had so much fun with this week's guest, we don't want to return to actual reality.

May 23, 2017

In this week's episode, Stewart and Travis discuss how Google's announcements at its I/O event will affect marketers and marketing this year, and we also discuss how AI is helping B2B markets.

We then get to interview the awesome Kristian Segerstrale of Super Evil Megacorp, who gives us the lowdown on how to create amazing communities, and how to sound like an evil genius. And don't forget, you can win a Huawei tablet in our fantastic giveaway, details of which you can find in the show notes for this episode over at http://venturebeat.com/vbengage.

May 16, 2017

This week, Travis and Stewart are lucky enough to interview Adelyn Zhou of Topbots. We get schooled on the latest in A.I., how smaller businesses can get involved (it isn't just for Fortune 500 types), what's going on with chatbots, and whether she prefers Decepticons or Autobots.

We also discuss the latest news (including some A.I. startups, of course), debate why it is now OK for Amazon Echo to get voice ads, and compare and contrast our experiences at both CUBE Tech Fair in Berlin and Martech 2017 in San Francisco.

May 9, 2017

In this week's episode, Stewart and Travis interview the amazing Sujan Patel, who hits us with so many growth hacking and content marketing techniques it leaves us spinning.

And in the news, it is A.I. all the way, as we find out more about Microsoft's massive investments in the space, discover yet another AI-powered marketing tool, and dig into what it all means for the budding marketer. And don't forget, you can win a Huawei tablet in our fantastic giveaway, details of which you can find in the show notes for this episode over at http://venturebeat.com/vbengage.

May 2, 2017

In this week's episode, Stewart and Travis finally hit the one year mark with VB Engage. To celebrate, they've launched a fantastic competition to win a Huawei tablet, details of which you can find in the show notes for this episode over at http://venturebeat.com/vbengage. In the news, we talk about an amazing new fund for A.I. startups, an A.I.-powered photo aggregator that is going after the events industry, and how content is taking over the social media universe.

Then, we mark Episode 50 with one of our biggest ever interviews - the one and only Noah Kagan. You won't want to miss a single word he says as we dig into his story and secrets of success.

Apr 25, 2017

In this week's episode, Stewart and Travis discuss (almost) everything announced at Facebook's F8 Developer Conference, including its new chatbot discovery tools, A.I., augmented reality, and 360-degree video hardware - everything a budding marketer needs to create engaging content (and everything Facebook needs to increase advertising revenue).

We also interview Jon Miller of Engagio, who also co-founded Marketo. Jon has a few things to say about sales spam and how to create real, human connections at scale.

Apr 18, 2017

In this week's episode, Stewart and Travis interview the amazing Everette Taylor, a serial entrepreneur who went from being homeless to co-founding GrowthHackers, creating GrowthPup, and his current position as CMO at Skurt. He reveals the secrets of his success throughout this fascinating, eye-opening conversation (which includes a home truth about growth hacking).

In the news, we discuss app marketing, a new report on app store optimization, an A.I. tool that automated the process of buying ads for apps, and a study that explains just how important native advertising has become. Hint: With 600% growth in spend over the last three years, pretty darn important.

Apr 11, 2017

In this week's episode, Stewart and Travis reveal details of three - yes three - brand-new A.I. or machine learning-powered marketing technologies. In customer service, social media, and the fascinating field of narrative analysis, these cognitive computing technologies are taking over, and we try to work out what that means for the future.

We also interview John Rampton, entrepreneur, and author, on a range of marketing-focused topics, in which he states that we're now in a "pay-to-play world." What does that mean, and where do we go next? John helps us understand what the future holds.

Apr 4, 2017

In this week's episode, Travis and Stewart interview Spencer Liu about the importance of community, how to build one in a smartphone-driven world, and what how mobile games can benefit from bringing fans together.

In the news, we discover machine learning techniques that can identify who you are from just your social media status updates, find out why a shopping bot won a major award at SXSW, and get an update on where we are with 360-degree live-streaming video. Hint: Wide-scale adoption is just around the corner.

Mar 28, 2017

In this week's episode, Travis and Stewart talk about a new A.I.-powered startup that measures viewers' emotions as they watch YouTube videos, and they discuss the latest in social media advertising, including how important video has become.

That provides a nice segue, since they also get to interview Michael Stelzner during the week of Social Media Marketing World. We talk with Michael about all things social, mobile, and the future of the world's most popular communities.

Mar 21, 2017

In this week's episode, Stewart and Travis discover that A.I. and chatbots are a rollercoaster. On the ride to the top, a new bot marketing company promises to close the loop and help chatbots pay their way, while on the rapid drop Facebook is pulling back from chatbots after news of massive failure rates.

Our interview this week is with the irrepressible Olga Kay, one of the original YouTube stars and founder of Moosh Walks, who teaches us a thing or two about how to find your niche and leverage it for incredible success. It's an interview you won't want to miss.

Mar 14, 2017

In this week's episode, Travis and Stewart interview the CMO of IBM Watson, Stephen Gold. We talk about cognitive computing, A.I., machine learning, and more, discovering how long we have before the robots take over (just kidding).

In the news, we reveal funding rounds for two A.I. marketing tools, talk about the Snapchat IPO aftermath, Instagram's latest Snapchat-a-like feature, and touch on the Wikileaks Vault 7 disclosures. Better keep that webcam covered, right Travis?

Mar 7, 2017

In this week's episode, recorded on the day of the Snap IPO, Stewart and Travis discuss the supposed exodus of influencers using Snapchat, and whether those with a huge following are that valuable to your business anyway. With great reward comes great risk, right PewDiePie? We also discuss the latest AI-powered marketing technology, and Travis throws down a challenge.

After the news, we interview the UK's top podcaster, Mark Asquith, on how to build communities that stick around and creating amazing content, something he knows a thing or two about.

Feb 28, 2017

In this week's episode, Stewart and Travis interview Mitchell Reichgut about honesty in mobile ads, consumers and the "race to X," and what the future holds for mobile engagement.

In the news, we talk about the latest announcements in conversational commerce, including developments in taking payments through Facebook Messenger, and the A.I.-driven retail landscape being created by Amazon Echo and Google Home. Because if Skynet is going to take over, it'll be a lot easier to beat humans that have spent all their money on pizzas and movie tickets.

Feb 21, 2017

In this week's episode, Stewart and Travis discuss the impact A.I. is having on the way websites are designed. A.I. is now building millions of creative elements for us, and we're starting to move away from curated, static web pages. We interview Itai Lahan of Cloudinary on the future of images and video, and how technology can still offer up a few surprises in that area, especially as smartphones and mobile internet access expand across third-world countries.

And in the news, we talk about the free ride brands are getting from Snapchat, and how long it might (not) last.

Feb 14, 2017

In this week's episode, Stewart and Travis talk about how live video is taking over Twitter to the point where the social network is becoming a global TV network, how 4K 360-degree content will start to become the norm in the near future, and why that means Stewart will have to start using a better moisturiser. We then find out why A.I. is making SEO consultants redundant.

We then interview Howard Love, author of The Startup J Curve, on how startups can succeed, and how the 'always mobile, always connected' customer has changed the landscape forever.

Feb 7, 2017

In this episode, Travis and Stewart interview Sean Sheppard of GrowthX on how to grow your startup, the lessons he has learned along the way, and what you can do differently that will have a massive impact on your fledgling business.

We also talk about Facebook's quarterly results and the massive $3 billion Snap Inc. IPO - timely, since Stewart showed up to the recording of this episode wearing his newly acquired Snapchat Spectacles. The future is 10 seconds long, dear listeners.

Jan 31, 2017
This week, Travis and Stewart finish up their Web Summit series of podcasts with a bona fide Hollywood star, Joseph Gordon-Levitt. We talk with Joe (as Stewart now calls him) about the creative, collaborative community he founded with his brother - hitRECord - and how he has not only managed to grow it to over half a million members but why everyone on the platform interacts in such a respectful way.
 
In the news, we talk about the difference between US and EU chatbots, what AI is going to do to marketers, and we sneak in a little retail therapy, augmented reality-style. Or is that mixed reality?

 

Jan 24, 2017
This week, Travis and Stewart continue their Web Summit series of interviews with the awesome Stephane Kasriel of Upwork, which connects more than 12 million freelancers with over 5 million customers. We find out how it manages such a diverse and expansive community, and what has changed since mobile became dominant.
 
And in the news, it is all about how machine learning is transforming marketing technology. Maybe in the future, marketers will be able to focus on being creative again, instead of being technologists. Oh, and we brag a little in this episode. Sorry about that, but someone has to do it.

 

Jan 17, 2017

This week, Travis and Stewart continue their Web Summit series of interviews with the amazing Katia Beauchamp of Birchbox, the original box subscription service. We find out how the company has signed more than one million subscribers, and four million customers, in such a short time. We also hear how mobile has changed everything, and why it is so important now.

In the news segment, we reveal a new breed of marketing tool powered by A.I. and machine learning, and find out why that technology is going to be transformative in 2017. And if that wasn't enough, we attempt some really bad Arnold Schwarzenegger impressions.

Jan 10, 2017

Travis and Stewart are back with a bang after the holiday season break. In this episode, we continue our Web Summit series of interviews with the one and only Robert Scoble, who was carrying a Microsoft Hololens in his jacket pocket the way you and I would store our smartphones. He gives us the lowdown on the future of VR, AR, MR, and the iPhone 8.

And in the news segment, we focus on CES in Las Vegas. Travis has been walking the floor, checking out all the latest developments, including those in mobile, AI, and the Internet of Things. When you hear just how many devices will be connected by the year 2020, and how they might control each other autonomously, you're either going to embrace our new overlords or book that one-way ticket to Mars.

Dec 20, 2016

This week, Travis and Stewart wrap up 2016 - which has been such a great year </sarcasm> - with their predictions for the future of mobile, marketing, engagement, community, and everything else we manage to shoehorn into VB Engage each week. We also thank our families, producers, directors, makeup artists, and editors for 33 episodes of slightly above-average content, and reveal which publication was good enough to put us in their 'must listen' list of marketing podcasts for 2017.

Then, we interview Paddy Cosgrave - the founder of Web Summit - on how he and his team managed to grow this tech event from humble beginnings to an amazing 53,000 visitors in just a few short years. The answers include data science, network effect, and a serious amount of hard work. 

Dec 13, 2016
This week, Travis and Stewart interview Alexis Ohanian, cofounder of the front page of the internet, Reddit. The second in our Web Summit series, this was recorded the morning of the U.S. Presidential Election results, which made for some interesting discussion around communities, influence, and Reddit's role in that process -- a topic that has since become quite the discussion point.
 
In the news, we discuss what has happened at Reddit since the interview, reveal Facebook's new dynamic ads for app installs, and revisit the time we predicted what was going wrong at Pebble, which shut down this week.

 

Dec 6, 2016

This week, we bring you the first VB Engage to have been recorded live on stage! That's right: At Web Summit in Lisbon earlier this year, we got to interview Alan Schaaf of internet phenomenon Imgur about the evolution of the company, geek culture, community, and what it takes to create a success from seemingly meagre beginnings.

In the news segment, Travis quizzes Stewart about his trip to Helsinki -- where he spoke at Nexterday North and Slush -- and discovers what he learned about the near future, artificial intelligence, mobile marketing, and where technology is taking us next.

Nov 29, 2016

This week, Travis and Stewart interview Jessy Hanley, who knows a thing or two (well, more like a few thousand things) about apps, games, and how to unlock the secrets of success.

They also discuss the latest Instagram features, which look to further copy Snapchat and take on the likes of Periscope and Facebook Live. Will Instagram win, or are we headed toward a live streaming future that no one company will dominate? The dynamic duo put their futurist brains to the test as they try to work out what will happen next.

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