This week, Travis and Stewart talk with Seth Besmertnik about content marketing, SEO, mobile engagement, how to make sure the output you create is actually seen, and what to do to ensure your potential customers actually care about you. And in this week's news we discuss the latest and greatest in VR, plus we talk about what's going on with Snap Inc.'s Spectacles, a wearable that interacts with Snapchat to provide a less geeky, more socially acceptable Google Glass-like experience.
Want a pair? Turns out there isn't an easy way to get hold of them right now, but that's part of the fun, right?
This week, Travis and Stewart have been in Lisbon for Web Summit, where 53,056 people ate over 97,000 custard pastries, and the world's best minds came together to drop knowledge bombs across 17 stages.
We reveal who we interviewed for our special VB Engage: Web Summit episodes and discuss the highlights of the conference before talking with the brilliant Veronica Belmont on how big brands are embracing chatbots, why discovery is a big issue, and what her favorite chatbot examples are -- one of which is like having a therapist in your pocket.
This week, Travis and Stewart discuss Hillary Clinton's biggest e-mail mistakes. No, not those e-mails, but the thousands she sends to her supporters every day. Being fair-minded, we also talk about Donald Trump's messages to voters. Thanks to new research on both candidates' outreach practices, we highlight three marketing lessons for your business.
We also interview Alexis Fogel of Dashlane, who explains how the security app managed to grow so quickly, and why being transparent helps with trust, engagement, and community management.
This week, Travis and Stewart interview Matt Asay of Adobe who -- during Halloween week -- tells us a few horror stories about how some mobile app and game developers have complicated their marketing stacks beyond belief and how hard it is for web-focused businesses to make the move to mobile.
We also discuss Twitter's latest news, including its earnings, user growth, and what this means for social advertising. Finally, we find out (thanks to Adobe's annual online sales predictions report, which is always spookily accurate) exactly what this holiday season holds for retail marketers.
This week, Travis and Stewart discuss apps. A lot. There's a new solution on the block this week that could spell the end of "shovelware" on your smartphone and help you when you run out of memory or your battery is draining too fast. Plus, we reveal the details of a new study that explains exactly how to win over your app-wielding competition this holiday season. We then talk to Mark Ghermezian, CEO and co-founder at Appboy, about the rise of personalized app marketing, how to avoid being creepy, and why he gave away a truck-load of free, customized sneakers.
This week, Travis and Stewart get to talk with Marshall Kirkpatrick, cofounder of Little Bird, about influencer marketing. In fact, the three of us are so excited to be talking with each other that we almost explode -- not literally, of course. We also talk about Marshall's Magic Search Engine, which is an amazing resource everyone can use.
And in the news this week, we talk about the headlines coming out of AdWeek New York, including Facebook's inability to count and why content quality trumps views.
This week, Travis and Stewart talk about the world's first dedicated Snapchat conference/awards show and a new solution that solves the ephemeral messaging platform's biggest issue. We then interview Adam Goldstein of Hipmunk -- the travel company and app that was just acquired by Concur -- and talk chatbots, natural language understanding, and the never-satisfied customer. And boy, do those customers ask some challenging questions.
This week, Stewart and Travis talk with Mark Organ about influencer marketing, employee advocacy, and how we can do more important things with our smartphones than play Angry Birds. We then reveal why the Kardashians are in trouble with the FTC, what Instagram are doing to make ads better for everyone, and how Facebook plans to power the new economy of chatbot payments.
In this episode, we talk to Jonathan Abrams of Nuzzel about the startup world, mobile engagement, being cross-platform, and how he makes a 100 percent organic acquisition strategy work. We also ask him a leading question about Mark Zuckerberg, which isn't awkward at all (honest).
Finally, we discuss Travis' trip to China and dig into why WeChat is dominating and what the US can learn from its meteoric rise.
Stewart and Travis spend an awful long time reminiscing about the terrible, horrible days of using customer relationship management (CRM) solutions in the field and then muse on the future of smartphone-driven selling. We're then joined by CRM pioneer Jon Ferrara, who tells us that the past is broken, and the future is golden. Oh, and Jon forgets that visual jokes don't translate well on an audio podcast, but we love him all the more for it.
Travis and Stewart get excited about the new app sharing economy this week. What do we mean by that? Apps within apps, people, and we’ll tell you why you should get seriously pumped about this trend, too.
And then we interview Peter Dering, who was just about to launch his sixth successful Kickstarter campaign at the time we interviewed him. That's right - sixth! He tells us how he made it all work (hint: radical transparency helps).
This week, Stewart and Travis talk about one important news item: Instagram Stories. That's right - the Snapchat copycat has arrived on our mobile devices, and we break down what it does, what it doesn't, and why it is perfect for re-enacting '80s VHS tape covers.
We then interview Shira Abel, who schools us on marketing debt, putting marketers in the boxing ring with the engineers, and why mobile is everything.
Stewart and Travis take a stab at understanding what is going on at Apple in a week where everyone announced their latest results, and we wonder whether Snapchat will grind to a halt soon as it adds yet another 3D solution to its stable.
We then soak in the knowledge of Vala Afshar who schools us in everything from mobile to marketing, digital IQs to data science, and why culture is more important than technology.
Technology is accelerating, behaviors are changing, and thankfully there are people like Brian Solis around who can help make sense of it all. We talk to Brian about customer X-perience as well as dissecting the latest news, which includes debunking a well-worn stat about mobile apps.
Stewart and Travis discuss new research that shows an ever-decreasing attention span, and Stewart suggests that nothing short of perfection will do for today's app-loving consumers - shipping an 'almost done' product early for feedback just isn't going to work anymore. They then we talk with the force of nature that is Peter Shankman about the power of ADHD, his latest projects, and what you can learn from his approach to engagement.
As Pokemon GO sweeps the nation and makes the news, Stewart and Travis discuss that particular phenomenon and what it means for the future of mobile mixed reality. We then talk about the world of mobile marketing with Scott Brinker, the man behind the original 'gotta catch 'em all' - the huge marketing technology landscape infographic.
This week, Stewart and Travis become artificially intelligent after speaking with Andrew Grill of IBM about employee advocacy, full disclosure, and influencer marketing in a mobile-first world.
In the news, it is (almost) all about chat bots now that we've discovered Facebook Messenger alone has 11,000 of these little assistants waiting to meet your every need. Well, as long as your every need is hearing a bunch of A.I.-generated dad jokes.
This week, Stewart and Travis get excited about YouTube Live, Facebook Live, and every other live video platform while also being honest about why some of them have failed spectacularly. They then talk to the skydiving force of nature that is Talia Wolf, who helps us understand how to use conversion optimization in new and interesting ways (not just changing button colors).
Stewart and Travis muse on Apple's WWDC conference, try to work out why Microsoft bought LinkedIn, and then talk about humans, artificial intelligence, chat bots, and the future of interactions with Bryan Kramer, who promises to stop filtering our emails out of his inbox in the future.
In this week's episode, Stewart and Travis wonder how the U.S. can't roll out decade-old Chip and PIN nationwide, yet they somehow get Apple and Android Pay before the rest of the world. They then interview Aunkur Arya of Braintree to find out what the future holds for mobile payments, and we discover that real men can cry.
When it comes to marketing with technology, tools, and other words beginning with 'T,' Mayur Gupta really knows his stuff. In this episode, we discover how you can choose the right technologies to support your marketing goals and whether the huge enterprise players are a safe option or not.