VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat


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Now displaying: 2016
Dec 20, 2016

This week, Travis and Stewart wrap up 2016 - which has been such a great year </sarcasm> - with their predictions for the future of mobile, marketing, engagement, community, and everything else we manage to shoehorn into VB Engage each week. We also thank our families, producers, directors, makeup artists, and editors for 33 episodes of slightly above-average content, and reveal which publication was good enough to put us in their 'must listen' list of marketing podcasts for 2017.

Then, we interview Paddy Cosgrave - the founder of Web Summit - on how he and his team managed to grow this tech event from humble beginnings to an amazing 53,000 visitors in just a few short years. The answers include data science, network effect, and a serious amount of hard work. 

Dec 13, 2016
This week, Travis and Stewart interview Alexis Ohanian, cofounder of the front page of the internet, Reddit. The second in our Web Summit series, this was recorded the morning of the U.S. Presidential Election results, which made for some interesting discussion around communities, influence, and Reddit's role in that process -- a topic that has since become quite the discussion point.
In the news, we discuss what has happened at Reddit since the interview, reveal Facebook's new dynamic ads for app installs, and revisit the time we predicted what was going wrong at Pebble, which shut down this week.


Dec 6, 2016

This week, we bring you the first VB Engage to have been recorded live on stage! That's right: At Web Summit in Lisbon earlier this year, we got to interview Alan Schaaf of internet phenomenon Imgur about the evolution of the company, geek culture, community, and what it takes to create a success from seemingly meagre beginnings.

In the news segment, Travis quizzes Stewart about his trip to Helsinki -- where he spoke at Nexterday North and Slush -- and discovers what he learned about the near future, artificial intelligence, mobile marketing, and where technology is taking us next.

Nov 29, 2016

This week, Travis and Stewart interview Jessy Hanley, who knows a thing or two (well, more like a few thousand things) about apps, games, and how to unlock the secrets of success.

They also discuss the latest Instagram features, which look to further copy Snapchat and take on the likes of Periscope and Facebook Live. Will Instagram win, or are we headed toward a live streaming future that no one company will dominate? The dynamic duo put their futurist brains to the test as they try to work out what will happen next.

Nov 22, 2016

This week, Travis and Stewart talk with Seth Besmertnik about content marketing, SEO, mobile engagement, how to make sure the output you create is actually seen, and what to do to ensure your potential customers actually care about you. And in this week's news we discuss the latest and greatest in VR, plus we talk about what's going on with Snap Inc.'s Spectacles, a wearable that interacts with Snapchat to provide a less geeky, more socially acceptable Google Glass-like experience.

Want a pair? Turns out there isn't an easy way to get hold of them right now, but that's part of the fun, right?

Nov 15, 2016

This week, Travis and Stewart have been in Lisbon for Web Summit, where 53,056 people ate over 97,000 custard pastries, and the world's best minds came together to drop knowledge bombs across 17 stages.

We reveal who we interviewed for our special VB Engage: Web Summit episodes and discuss the highlights of the conference before talking with the brilliant Veronica Belmont on how big brands are embracing chatbots, why discovery is a big issue, and what her favorite chatbot examples are -- one of which is like having a therapist in your pocket.

Nov 8, 2016

This week, Travis and Stewart discuss Hillary Clinton's biggest e-mail mistakes. No, not those e-mails, but the thousands she sends to her supporters every day. Being fair-minded, we also talk about Donald Trump's messages to voters. Thanks to new research on both candidates' outreach practices, we highlight three marketing lessons for your business.

We also interview Alexis Fogel of Dashlane, who explains how the security app managed to grow so quickly, and why being transparent helps with trust, engagement, and community management.

Nov 1, 2016

This week, Travis and Stewart interview Matt Asay of Adobe who -- during Halloween week -- tells us a few horror stories about how some mobile app and game developers have complicated their marketing stacks beyond belief and how hard it is for web-focused businesses to make the move to mobile.

We also discuss Twitter's latest news, including its earnings, user growth, and what this means for social advertising. Finally, we find out (thanks to Adobe's annual online sales predictions report, which is always spookily accurate) exactly what this holiday season holds for retail marketers. 

Oct 25, 2016
This week, Travis and Stewart talk with Ray Beharry, who is not only the CEO of Pollfish -- a mobile survey solution -- but an adjunct instructor at NYU. In other words, he's a very smart man, and he delivers takeaway after takeaway to help you win in today's mobile-driven market (although we're not sure about his penchant for intelligent white goods).
And in the news, we discuss some seriously clever retail solutions that marry machine learning, mobile, and online sales together with interactive mirrors. There's also talk of messaging app LINE's apparent flatlining, and we reveal how Pokémon GO has managed to reach the $600 million mark faster than any mobile game in history.


Oct 18, 2016

This week, Travis and Stewart discuss apps. A lot. There's a new solution on the block this week that could spell the end of "shovelware" on your smartphone and help you when you run out of memory or your battery is draining too fast. Plus, we reveal the details of a new study that explains exactly how to win over your app-wielding competition this holiday season. We then talk to Mark Ghermezian, CEO and co-founder at Appboy, about the rise of personalized app marketing, how to avoid being creepy, and why he gave away a truck-load of free, customized sneakers. 

Oct 11, 2016
This week, Travis and Stewart talk about Google's Pixel and Daydream VR, Facebook's big Oculus VR event, and what the future of virtual reality marketing and advertising might look like as these devices enter the mainstream. We talk about our dreams and nightmares for VR ads, including some highly unsavory futures.
We then chat with David Steinberg of Zeta Interactive about cross-device measurement, multi-channel campaigns, and using audience data in the most effective ways possible, without making consumers feel like we're getting creepy.
Oct 4, 2016

This week, Travis and Stewart get to talk with Marshall Kirkpatrick, cofounder of Little Bird, about influencer marketing. In fact, the three of us are so excited to be talking with each other that we almost explode -- not literally, of course. We also talk about Marshall's Magic Search Engine, which is an amazing resource everyone can use.

And in the news this week, we talk about the headlines coming out of AdWeek New York, including Facebook's inability to count and why content quality trumps views.

Sep 27, 2016

This week, Travis and Stewart talk about the world's first dedicated Snapchat conference/awards show and a new solution that solves the ephemeral messaging platform's biggest issue. We then interview Adam Goldstein of Hipmunk -- the travel company and app that was just acquired by Concur -- and talk chatbots, natural language understanding, and the never-satisfied customer. And boy, do those customers ask some challenging questions.

Sep 20, 2016

This week, Stewart and Travis talk with Mark Organ about influencer marketing, employee advocacy, and how we can do more important things with our smartphones than play Angry Birds. We then reveal why the Kardashians are in trouble with the FTC, what Instagram are doing to make ads better for everyone, and how Facebook plans to  power the new economy of chatbot payments.

Sep 13, 2016
There is no way that Travis and Stewart could leave the iPhone 7 launch out of this week's news, despite the fact that Apple has decided to leave the headphone jack out of the device. We talk about the good, the bad, and the ugly of Apple's "courageous" decision and then dig into the engaging future of mobile marketing thanks to a world-first Blair Witch VR trailer. Then, Alain Falys takes us into the world of payments, spelling out the future of mobile wallets.
Sep 6, 2016

In this episode, we talk to Jonathan Abrams of Nuzzel about the startup world, mobile engagement, being cross-platform, and how he makes a 100 percent organic acquisition strategy work. We also ask him a leading question about Mark Zuckerberg, which isn't awkward at all (honest).

Finally, we discuss Travis' trip to China and dig into why WeChat is dominating and what the US can learn from its meteoric rise.

Aug 30, 2016

Stewart and Travis spend an awful long time reminiscing about the terrible, horrible days of using customer relationship management (CRM) solutions in the field and then muse on the future of smartphone-driven selling. We're then joined by CRM pioneer Jon Ferrara, who tells us that the past is broken, and the future is golden. Oh, and Jon forgets that visual jokes don't translate well on an audio podcast, but we love him all the more for it.

Aug 24, 2016
This week, Stewart and Travis take a massive swipe at the mess Google's video-calling strategy is creating, the joy Google's app advertising strategy is creating, and the sudden death of Blab. We then talk with the ever-clever Roland Smart about marketing tech, mobile, and the battle that's raging between marketers and engineers.
Aug 16, 2016

Travis and Stewart get excited about the new app sharing economy this week. What do we mean by that? Apps within apps, people, and we’ll tell you why you should get seriously pumped about this trend, too.

And then we interview Peter Dering, who was just about to launch his sixth successful Kickstarter campaign at the time we interviewed him. That's right - sixth! He tells us how he made it all work (hint: radical transparency helps).

Aug 9, 2016

This week, Stewart and Travis talk about one important news item: Instagram Stories. That's right - the Snapchat copycat has arrived on our mobile devices, and we break down what it does, what it doesn't, and why it is perfect for re-enacting '80s VHS tape covers.

We then interview Shira Abel, who schools us on marketing debt, putting marketers in the boxing ring with the engineers, and why mobile is everything.

Aug 2, 2016

Stewart and Travis take a stab at understanding what is going on at Apple in a week where everyone announced their latest results, and we wonder whether Snapchat will grind to a halt soon as it adds yet another 3D solution to its stable.

We then soak in the knowledge of Vala Afshar who schools us in everything from mobile to marketing, digital IQs to data science, and why culture is more important than technology.

Jul 26, 2016

Technology is accelerating, behaviors are changing, and thankfully there are people like Brian Solis around who can help make sense of it all. We talk to Brian about customer X-perience as well as dissecting the latest news, which includes debunking a well-worn stat about mobile apps.

Jul 19, 2016

Stewart and Travis discuss new research that shows an ever-decreasing attention span, and Stewart suggests that nothing short of perfection will do for today's app-loving consumers - shipping an 'almost done' product early for feedback just isn't going to work anymore. They then we talk with the force of nature that is Peter Shankman about the power of ADHD, his latest projects, and what you can learn from his approach to engagement.

Jul 12, 2016

As Pokemon GO sweeps the nation and makes the news, Stewart and Travis discuss that particular phenomenon and what it means for the future of mobile mixed reality. We then talk about the world of mobile marketing with Scott Brinker, the man behind the original 'gotta catch 'em all' - the huge marketing technology landscape infographic.

Jul 5, 2016

This week, Stewart and Travis become artificially intelligent after speaking with Andrew Grill of IBM about employee advocacy, full disclosure, and influencer marketing in a mobile-first world.

In the news, it is (almost) all about chat bots now that we've discovered Facebook Messenger alone has 11,000 of these little assistants waiting to meet your every need. Well, as long as your every need is hearing a bunch of A.I.-generated dad jokes.

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